Why do I need a professional headshot?

Small business owners often ask me why they should pay someone to take a professional headshot for their business. The answer is simple: you are the face of your business! Even the smallest business has an internet presence these days, whether it be a web site, Facebook, Instagram, LinkedIn, TikTok or whatever new platform is the latest thing! They all have one thing in common: visual media.  Now, I can't help you become a TikTok star, but I can help you present a professional appearance on line.

There are several types of headshot and which one you choose may depend on your business. The traditional shot has a plain background, maybe using your brand color, with good lighting and professional dress. Realtors and investment professionals might favor this kind. A politician or judge might favor an official background-a flag or seal of office.  A personal trainer or chef might want a picture in their work clothes or uniform, in their gym or restaurant. This is where the headshot starts to merge with personal branding-the photo is more than a portrait; it shows a capable person in the act of running their business. A professional photographer will know how to light and pose you so that you look good while still looking like yourself, as well as the right image size and format for posting on line.

Fair or not, we are judged by appearances. If your web site or social media is full of blurred cell phone pictures, your prospective clients may assume that your are a new business, maybe not making any money yet, or a side hustle. A professional headshot is an investment, but it shows that you mean business; you're in this for the long haul!